The Hair Games

Event -

The Hair Games is the new top event of the hairdressing sector


With more than 20,000 hairdressers in Belgium, the hairdressing sector is an important part of our economy. New trends, techniques and innovative products, but also updated regulations and top-of-the-range trainings … No doubt, the hairdressing profession is constantly evolving!

The trade of hairdresser is, moreover, indispensable, exciting and vector of emotions. The Hair Games, an unmissable event organized by, will put the profession in the spotlight for two days.

The Hair Games is an innovative expo

For two days, the national and international experts of the hairdressing world will showcase their services, techniques and products. For hairdressers, it will not only be the opportunity to discover all the new products, but also
to meet their suppliers, partners and colleagues, all in one place. The Hair Games aspires to bring notoriety and renown to it’s exhibitors, but also a host of new customers, press attention and many professional contacts.

It’s in the game

The exhibition is the central pillar of the event and various subevents strengthen the experience. The sense of competition is not only reflected in our name: it’s in our blood. Come and discover the latest trends, meet the greatest talents and be inspired by our extensive competition program.

One example is the Wall of Fame, a photo competition for professional hairdressers.
Any hairdresser can participate by transmitting his application and his creation on this site. A professional and specialized jury will make a carefully considered selection and will then give the opportunity to the visitors of The Hair Games to make their voice heard.

With our partner WorldSkills Belgium we also organize “Startech’s“, the preselection for the prestigious WorldSkills Europe 2018 in Budapest. And finally, student hairdressers will be challenged as a team in the “Start-up Battle“.

The Hair Games is one big party

On the culinary side, visitors will be delighted, both during the opening brunch and during the Sunday evening Dinner Party, punctuated by shows presented by renowned hairdressers. The name of the winner of the “Wall of Fame” will be unveiled on Sunday. And we will close the evening with a fabulous Afterparty for the entire sector.

Be there, be Square Brussels

As the first event of the year, The Hair Games is the perfect opportunity to fill up with inspiration for the new season. Located in Brussels, the heart of Europe, the magnificent Square Conference Center is equipped with all the necessary facilities for the visitors, participants and the exhibitors of The Hair Games. Not only does it offer all the comfort that one can dream of, this restored site also reflects the modern, convivial and innovative image of the event and the entire sector.


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